Not everyone wants to prat around setting up a blog and configuring it to look just right. Yes, I know, some of us spend an inordinate amount of time doing just that. But my wife, my kids, my mum – most normal folk in fact – just don’t have the time, patience, reason or inclination.

Nevertheless, lots of people would still like somewhere to share photos (if it was really easy to do), or they might want somewhere to collect stuff they’ve spotted somewhere online, or they might want to keep notes somewhere they can always get to easily, or they might want to share and save conversations with loved ones, or they might want to start podcasting, or they might want to … well, the list goes on.

Posterous allows you to do all this:

• without signing up for anything
• without setting up anything or choosing options
• without having to pay
• without having to wait for more than about a minute for your new blog to be available

How does it work? Send an email to post@posterous.com.

Then what? No, that’s it. That’s all you do. Just send the email. The subject of the email becomes the title of your first post on your new blog and the content of the email becomes the content of your first post.

Wait a short while and an automated email comes back telling you the address of your new blog. Email post@posterous.com again and you’ve got a new post on your blog. Attach a photo to your email and it appears at the top of your post. Attach several photos and you get a control for seeing them all in the order you attached them. Attach a sound file and you get an audio player embedded in your post. Attach a video, or a PDF, or a Word document and … well, you get the picture – it all just works sensibly without you having to do anything complicated.

Some great features

If you want to choose your own subdomain name (like leoville.posterous.com/) you need to sign up, but it’s painless. You can then manage your blog, add additional email addresses if, for example, you want to post from gmail when you’re at home, Outlook when you’re at work, and using your Blackberry mobile email address when you’re out and about.

You can also set up multiple blogs and use them for different purposes. When you have multiple blogs (e.g. a work one, a family one and a club one) you can choose which one you post to by using the subdomain name (e.g. post@yoursubdomain.posterous.com instead of post@posterous.com).

You can allow other people to email to your site by adding them as contributors.

You can make a blog private so that your need to enter a password before you get to see the blog.

If you trust posterous with your login details for other places (e.g. twitter, Facebook, other blogs, etc.) you can post to multiple places at once. You can choose to post to all your other places (by mailing post@yoursubdomain.posterous.com) or you can select just to mail to selected places (e.g. twitter+facebook+posterous@yoursubdomain.posterous.com). You can even use posterous as a way of posting to an existing blog without posting to posterous, which is useful once you realise how convenient posting by email is, but your existing blog doesn’t have that facility.

You can tag your posts just by adding ((tags: your tag)) at the end of your email subject line.

Easy subscription. The people who will find posterous most useful probably don’t use RSS aggregators – even Google Reader. As a result they may not click the Subscribe to this posterous link when they go visit a posterous blog, and if they’ve ever clicked a Subscribe link before they’ve probably been put off the idea because all they’ll usually get is an RSS page with little clue what to do with it. But if they do click the Subscribe to this posterous, and provided they’re signed in, they’re going to like what happens because all that happens is the link changes to tell them they’re now subscribed. What happens after that is that they get a daily email with updates from all of the blogs they’ve subscribed to. And if you’re a regular email user (and who’s not? – for most people it’s still the killer app) then that’s exactly how you want to get things you subscribe to. You don’t want to have to go away and manually check in another place, like Google Reader, you want stuff to come to you, in your inbox.

The bookmarklet. This is just a smart bookmark that you can add to your browser from your posterous site. Whenever you’re using the browser and you come to something interesting, just pull up the bookmark and you can quickly post it to your blog. The bookmarklet window gives you a choice of all the photos on the page and you can choose one of them to include in your post.

A few example uses of posterous

All day diary writing

If you’ve got email on your phone, posterous is a great way of keeping a diary. You never want to write up a diary last thing at night, but you might want to write up little one-liners or short paragraphs during the day when you’ve got a minute, or you’re waiting for the bus and got nothing better to do.

Create a posterous blog and mark it private. Add the email address to your contact list. Then just post to it every now and again.

Share stuff with friends

Out and about and see something interesting, photograph it with your phone and email the picture to posterous. Add your friends as contributors and get them all to email photos. You then end up with a social site for a group of friends that you might not want all your other Facebook friends to see.

Subject-specific site

Want to collect ideas together in one place, either just you or you and friends, family, work colleagues, club members, etc. Make a little posterous site just for one subject. You could have a family site, a site for your department at work, a site dedicated to one specific event – whatever you want, it doesn’t cost anything so it can be as trivial or short-lived as you want. But it can also be a permanent place to gather photos and videos.

Lifestreaming

Because posterous hooks up to Facebook and twitter and FriendFeed and Flickr and YouTube and so on, it means you can post to one place, with a single email, but update all your online locations. Some people follow you on twitter but don’t use Facebook, others are Facebook fanatics but just don’t get twitter. This way one email and you cover everyone.

And if you want you can keep your photos on Flickr, your videos on YouTube, your in-depth thoughts on your WordPress blog and your fly-away, ephemeral comments on twitter – but aggregate them all in one place on posterous to the complete record of you.

Preserving email conversations

Over the years my wife and I have discussed a ton of things via email. Most of it’s inconsequential, but some of it’s funny, sometimes it’s maybe touching, often it’s just plain silly – but almost all of it is now gone. It’d be really nice to have all of that, both sides of the conversations, preserved in one place and easy to search through. With posterous that’s dead easy.

Set up a private blog that only you two have access to. Each change the other’s email address in your contact lists to the email address of this posterous site. Now when you email each other you still get the emails, but the emails are also collected together in one place, online, as a blog.

Podcasting

Want to be a podcaster? Never bothered because it all seemed too complicated. Now it’s not complicated at all. Just record some audio (e.g. on your iPhone) and post it to posterous. Then put the following in your posterous Profile:

<a href="itpc://yoursubdomain.posterous.com/rss">Get the podcast in iTunes</a>

When someone clicks the link it will open up iTunes and subscribe them to your podcast. Alternatively, just putting /rss on the end of your posterous URL to display the RSS feed with enclosed audio files. People without iTunes can use this feed with an alternative podcast client.

Other stuff

I’ve only been looking at posterous for a couple of days. I’m sure there’s lots more you can do with it. Let me know if you know of any other good ideas.

Want to know more? Go to http://posterous.com/faq/.

Here’s a good idea from Dave Winer (http://news.bbc.co.uk/1/hi/technology/6748103.stm): perpetual hosting.

Suppose you write a diary-style blog and you want to give your great-great-great grandchildren the chance to read about the life of their distance forebears. How are you going to do that? Right now, if you get run over by a bus tomorrow, when your hosting company mails you to tell you you need to renew your hosting deal or your domain name nobody’s going to pay up and your blog will disappear from the blogosphere. It’ll probably remain in some form within the Internet Archive, but no one will find it there and it won’t look or work like it was supposed to.

What you need is for someone (Google is the obvious candidate) to offer to capture your fully functional blog, or website of any kind, and keep it in its fully working state for ever, for a one-off payment.

Probably, for an additional regular payment, they’d snapshot your site on a regular basis. But, because you’ve made the initial lump sum payment, when you pop your clogs and stop paying for the snapshotting, the blog will just stay up there as you left it. I like to think of it as internet cryogenics.

For a company with vast storage capacity and the chutzpah to think they might be in operation for ever, it’s a sure-fire money making venture if ever there was one. So come on Google, what’re you waiting for?

If you publish content on the internet, for the world to view, you might wonder how your site performs around the world. Pages might load okay for you, but how quickly do those same pages load for people on other continents?

A handy tool for checking on this is the InternetSupervision Web site:

http://internetsupervision.com/scripts/urlcheck/check.aspx

You stick in a URL and click Check and it loads those pages on servers around the world (so they say) and reports back its findings. Each time you click Check the numbers change, presumably because the servers are busy doing other stuff, and the connections they’re using each get quicker and slower from second to second. But it gives you an indication of who’s getting the best of your Web site and which locations probably have to wait longer for pages to finish loading.

Here are the stats for www.itauthor.com:

The BBC Home Page, by comparison, generally takes about 0.1 of a second to load in the UK, and is a bit faster than the current ITauthor Home Page in most place, but is about the same on their Los Angeles server.

My daughter Martha is going off to Guyana later this year to spend 12 months in a village teaching kids maths and science. Teachers are in short supply in Guyana, so without volunteers like those sent out there by Project Trust, kids simply wouldn’t get taught some subjects.

To go out there for a year, volunteers need to raise £4660 to cover travel, Project Trust’s running costs, etc. In order to make donating easy, and to provide a page of information to refer people to, Martha set up an account at JustGiving. It’s a really good use of the Web and I’d highly recommend it to anyone raising money for a charity.

Martha’s page is at http://www.justgiving.com/marthachristie but it expires in September, so here’s a screenshot of how it looks today:

I wonder how many people who have installed Windows Live Writer have ever again written a WordPress blog post from within the WordPress Web interface. Surely not many.

Just an idle thought.

I just installed the Twitter Notify plug-in for Live Writer and I’m about to see how it works. The idea is that when you post to your blog a dialog box pops up with some boiler plate words, the blog post and a TinyURL. You can modify the template, and you can edit the message before it gets tweeted - or at least I’m hoping you can. Let’s find out.