The power of informal demos
April 12th, 2008
Podcast: Play in new window | Download
I've recently been encouraging people at work to record any demos they do. The need for this was highlighted for me by the fact that - due to recent laptop problems that ended up with me having to reinstall Vista and losing all my Outlook data - I missed an important demo. Fortunately, however, I'd been very close to the development of the functionality being demonstrated, so I wasn't missing anything I didn't know about, but if I hadn't already known about it, missing the demo might have meant I wouldn't have found out about the new features for some considerable time.
But if someone had plugged in a mic and switched on Camtasia or Jing, captured the demo and published it somewhere, I could have just played it back at my leisure. And for anyone at the meeting who, a couple of weeks down the line, couldn't remember how something worked - they could just replay the relevant part of the recording.
In general, I think recording stuff like that is a good idea and there's also a strong case for recording product design meetings, release authorisation meetings, or any company meeting where important information is communicated or important decisions made. However, sometimes you've got to move one step at a time. The first step is to get demos recorded: both internal product demos, Webinars with customers and feature demos that can be put on the Web site for general consumption.
This afternoon I've spent some time brushing up on SharePoint. As I've mentioned here before, I've been advocating adoption of SharePoint at work for about a year and a half now and recent signs are that this is, finally, going to happen (at least, I've heard a purchase request is sitting in an inbox waiting for a signature). So, as the resident SharePoint evangelist, I felt I should refamiliarise myself with it, and I came across a very effective, informal demo by Darren Strange, UK product manager for Microsoft Office.

http://officerocker.officeisp.net/files/Shared%20Documents/ProjectColloboration.wmv
Note: This is in Windows Media format. I recommend clicking the "View Full Screen" button, bottom left of Windows Media Player.
Personally this is the kind of demo I really like. I like to hear a real person talking me through a product demo - someone who knows what he's talking about - complete with a few ums and ahs and pauses. I have no time for slick demos where some "voice talent" has been paid to read a script - because you just know the guy doesn't know what he's talking about and if you asked him a question the whole demo would fall to pieces. Equally, I sort of resent demos where there's no spoken word just lots of bubble pop-ups that you have to read. I find it annoying that someone's gone to all the bother of writing the pop-up text and setting up when they appear and disappear, when they could have just recorded an audio track and saved me the trouble of having to do all that reading. Especially annoying about those type of demos is when the only sound on the audio track is over-loud mouse clicks. It's bizarre! If you've got an audio track, use it!
Okay, I know it's often all about localisation and producing the demo in twelve different languages, but sometimes it's just down to a misguided belief that if a demo isn't "slick" it's not effective. Quite the reverse. For me, those slick demos - particularly the voiceless ones - are eminently forgettable, whereas the informal ones, like this SharePoint demo, really get the information across well and stick in your mind.
More demos by Darren Strange at:
http://blogs.msdn.com/officerocker/archive/tags/Blogcast/default.aspx
Incidentally, Darren mentions a little trick of Windows Media Player that's worth knowing. Press Ctrl+G to speed up the demo. You get through the demo a bit quicker without the commentary Mickey-Mousing. To get back to normal speed, just click the Play button.
For amusement value, try pressing Ctrl+S to slow things down.
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