Making complex ideas easy to understand using short and simple videos
October 5th, 2008
The title of this post is the motto of a company called CommonCraft. They make nice little videos that explain stuff. I love the home-made style of their videos. Have a look at this one about Wikis:
Here's another, slicker version for Google Docs. This is the one I came across first because Google use it on the front page of Google Docs. It's style is very Google like - simple, no frills - which made me think it was an in-house production from Google.
Note that although it's slicker it's not more effective because of that. It's the method of communication that's the important thing here, not the adeptness of the execution.
There's a stack of videos on all sorts of things like blogs and RSS and social media. You can find them on YouTube or at http://www.commoncraft.com/. One of my favourite is the one on podcasting. Next time someone asks me what podcasting is, I'm going to send them a link to this video:
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